CHICKEN SCENTED FACE MASK
Literally nobody asked for this. Not even the client. The team thought it would be a cool idea, so we pitched it.
Client loved it and so did everyone else.
Have you ever craved chicken, without wanting to eat chicken? Get your chicken fix with the Chicken Scented Face Mask!
They sold out faster than Yeezy’s, crashing google’s servers in the process.
But don’t worry.
If you missed out, Ebay has you covered.
RESULTS
The face masks smashed expectations, igniting countless articles, daytime television coverage, and social chatter. The demand was so high that users crashed Google’s servers in an attempt to get a mask. Instead of giving users ads, we gave them proof that Jack could make anything chicken-y.
case study:
Title says it all!
Agency: David&Goliath
Role: Writer
Art Director: Tucker Stosic
Creative Directors: Matt Kappler (CW); Sheldon Melvin (AD)